For use of this website
At Little Gems Country Dining, we work hard to improve the services we provide to you every day. Taking care of your personal data is an important factor in this. We would like you to rest assured that the data you choose to share with us is safe and secure, by being transparent and helping you understand how we use it to offer you a better and more personalised experience. For this reason, we have written this policy just for you!
The data controller referred to in this policy as “we” or “us” is Little Gems Country Dining (Frontline Inns L.T.D) (the management team and owners of The Old Queens Head in Penn, The Swan Inn MK Village, The Swan Inn Denham Village, The Chequers Houghton Conquest and The Park Pub & Kitchen in Bedford)
The kind of data we collect
How and why we collect your data and how we use it
The organisations we work with and how we protect your data
Your rights and choices when it comes to your personal data
1.2 When you reserve a table with us online through Res Diary, EPO or purchase vouchers from our online shop (woocommerce) we may collect:
1.3 When you browse our websites, we may collect and or monitor:
1.4: Personal data you may provide when contacting us about our services:
We need to process your personal data so that we can manage, iterate and improve on the
services you require (such as reservations or information about our company) give you access to
our customer loyalty rewards, offers, and promotions and assist you with any orders and refunds
you may ask for.
We use your data in the following ways:
2.1 To make our services available to you
2.2 Manage and improve our day-to-day operations
We aim to make your experience as user friendly as possible so we employ cookies and similar
technologies such as ‘tagging” on our Websites, reservations systems and email clubs to help
improve this for you.
What are Cookies? They are small data files that allow a website to collect and store a range of data on your desktop computer, laptop or mobile device.
Why do we use them? Cookies allow us to provide important features and functionality on our Websites.
They help us:
To find out more about how cookies work, your rights and how to manage them please visit our cookies policy (link) for more detailed information.
2.3 Make your experience more personal
Analysing your online browsing behaviour, in-house and online reservations, purchases and response to our marketing communications helps us better meet your needs as a customer.
We aim to provide you with relevant marketing communications (including by email, post or online advertising), that represent your interests related to the products and services we offer. To do this, we measure your response and the effectiveness of our market communications and online channels (i.e marketing through res diary, EPO, social media platforms, email club hosted by fishbowl.)
Our customers are under no obligation to sign up to our marketing communications when you make a reservation with us and can change their marketing preferences by unsubscribing (LINK) for free at any point. The choice is always yours.
2.4 Contact and interact with our customers
First and foremost, as a company we promise never sell or buy data and we are committed to ensuring that any personal data your share with us is safeguarded.
3.1 Service Providers
As a company we work with carefully selected Service Providers that provide us with certain functions that allow us to meet your needs as a customer.
3.2 Sharing your personal data
There are a number of reasons and circumstances where we may be obliged share your personal data:
• If we are requested to do so by the law or public authority
• In the instance of establishing, exercising or defending our legal rights, including providing personal data to others for the purposes of the prevention of fraud and/or reducing credit risk
• Should we enter into negotiations about the sale or transfer our any of our businesses to another organisations or any of our rights or obligations under any agreement we may have with you. In the instance of a sale, the organisation receiving your personal data will be able to use your personal data in the same way as us
• Passing on this information to successors in title to our business.
3.3 Keeping your data safe
As a company we understand the importance of keeping your data secure and are committed to doing so by employing the following processes:
As a company we aim for transparency and openness regarding to access to your personal data and uphold your rights to amend this at any time. If you are concerned that any of the details we hold on you are inaccurate, please contact us and we will be happy to change them.
Under the Data Protection Act 1998, you have the right to see the personal data we hold about you. This is referred to as a Subject Access request.
Should you wish to receive a copy of the personal data we hold about you, please write to:
Upstairs at The Swan Inn
Milton Keynes Village
Alternatively you can email us: firstname.lastname@example.org
The law allows us to charge an administration fee of £10. If you write to us by post, please enclose a cheque or postal order for £10 made payable to “Frontline Inns Ltd.)
We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend them.